Request Global LT Article: The Rationale for Cross-Cultural Training

The reality of today's global marketplace requires companies to relocate staff to foreign locations in order to establish and nurture a business presence abroad. Many executives and managers sent to staff foreign operations are usually chosen for their skills and accomplishments within their native country. The assumption is that 'if they can do it at home, they can do it abroad'. Research suggests this is not the case – cross-cultural differences usually make such skills defunct in a new environment.

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