Global LT
The Value of Cultural Training for Expatriates – A Case Study from Global LT
A senior executive from a premier U.S. roaster and retailer of whole bean and ground coffee was relocated from northwestern United States to Amsterdam, Netherlands for a two‐year assignment. The senior executive was responsible for global development in Europe, the Middle East and Africa. To be successful in his new assignment and deliver on the company’s annual plan, the executive was expected to achieve alignment among his new Dutch team and cross‐functional leaders from throughout Europe and the U.S. He projected that his biggest challenges would be in the areas of management style, communication style and negotiating. These areas, he believed, could impact his ability to influence employees and partners, and produce results.
